Ecommerce and Retail
Multi-Channel Marketing and ROI Funnels
Email marketing, direct marketing, online (banner) advertising, SEM and SEO marketing, and mobile and social marketing ROI funnels from the channel impressions through product sales
Customer Behavior and Experience Across Multiple Channels and Customer Data Hub
Customer 360 views, business intelligence, and analytics on awareness, consideration, engagement, loyalty and retention, upsell/cross-sell, and customer lifetime value
Online, Mobile and In-Store Shopping Paths and Purchase Events
Omni-channel customer relationship management for trigger based marketing, contextual targeting, recommender engines, intelligent call centers, content provisioning, social marketing, and mobile marketing
Pricing and Merchandising
Customer preferences, bundled pricing, opaque pricing, sales forecasting, and assortment planning
Store and Warehouse Locations and Operations
Distribution and store/branch network planning, inventory control and safety stocks, shelf-replenishment, reverse logistics, procurement pricing, and auctions and liquidation pricing
Supplier/Manufacturer Interactions
Deal evaluation for retailers, collaborative supply chains, partnership credit cards, chargeback fraud, revenue sharing, co-op promotions, and markups