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Marketing Analytics

Multi-Channel Marketing Funnel and Sales Forecasting

Marketing funnel is used to track spend and return across multiple channels, media and campaigns. The return on current spend is further used to determine the allocation of the future spend and to forecast the sales.

Price Optimization and Product Configuration

Prices are optimized considering forecasted demand, customer preferences, available product capacity, and product variations. The capacity is allocated and configured to maximize the profit and revenue by fulfilling the demand.

Search Engine Marketing Optimization

Returns at the keyword level are optimized across search engines. Campaign level performance is monitored. Campaigns and keyword bids are recommended considering demand seasonality and competitor bids.

Prospect Segmentation and Market Opportunity

Target segments with a high affinity for an orgranization's products and services are identified and addressed. Market opportunity estimates are provided to prioritize the sales efforts.

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